Graphic · Branding & Logo

Logo for a Japanese trade name

Knot symbol with Japanese and Latin logotypes

Type
Branding & logo
Parts
Symbol, Japanese & Latin type
Role
Logo design
Logo for a Japanese trade name (Shown on a noren shop curtain (composite))

Shown on a noren shop curtain (composite)

ChallengeChallenge

To express the “musubi” (tying, binding) in the name as a single knot.

IdeaIdea

A single knot inside a red circle. The circle breaks slightly at the bottom, and a few small dots let it trail off. Curves that recall a mizuhiki cord knot, a Japanese logotype that keeps the warmth of handwriting, and a rounded Latin face are held together in one vermilion. It keeps its shape reversed out in white, so it works on fabric, wood or paper.

Primary logo (vermilion)
Primary logo (vermilion)
Reversed in white
Reversed in white
ProcessProcess
  1. Step 1

    Building the symbol

    Laid over a circle and centre lines, the placement of symbol and lettering becomes visible. The lines are explanatory guides; the logo itself is the original artwork.

    シンボルの構成
  2. Step 2

    Among other logos

    Part of a presentation showing it alongside other logos we have made.

    Logo for a Japanese trade name, image 3
DeliverablesDeliverables
  • Symbol
  • Japanese logotype
  • Latin (romanised) logotype
PaletteColour
Vermilion#E0100A
White#FFFFFF

The logo uses a single vermilion (sampled from the logo image).

CreditsCredits
Type
Logo design
Design
Persiss
Contact

Let’s shape what’s best —
together.

Even a rough idea is a great start. 日本語でもお気軽にどうぞ。

info@persiss.com