We start with research
We study the market, competitors and customers before we design, so every choice can be explained in words, not just “it looks nice”.
Branding
Turn what makes you you
Turn what makes you you
into a reason to choose you.
Research, think, shape, deliver. Persiss builds brands as one team, from market research to logo, business cards, signage, packaging and website.
Our approach
We don’t just make logos. We build the reason customers choose you. That is branding at Persiss.
Before we polish anything, we study the market and your customers. Every design decision has a reason behind it, so the brand lasts and stays consistent.
How a brand is built
01 / 06
How a brand is built
01 · Research
Research & listen
We study the market, competitors and customers, and listen carefully to the owner’s vision and story. This is where the reasons behind the design are made.
02 · Concept
Put it into words
We condense the research into one concept and a few key words. They become the yardstick for every choice of colour and form.
03 · Logo
Give it form
We design the logo from the concept, down to proportions and stroke weights, choose together from several options and refine every detail.
04 · System
Make it a system
We set rules for colour, type and spacing, so the brand looks the same whoever uses it, wherever it appears.
05 · Touchpoints
Bring it to people
Business cards, noren and signs, packaging, website: every place your customers meet you, in one consistent world.
06 · Grow
Help it grow
We hand over the rules as brand guidelines, and stay with you after launch for new tools and seasonal updates.
Why PersissWhy clients choose
Why clients choose
Persiss for branding.
Logo to website, one team
Logo, print, packaging, signage and WordPress websites, all made in-house. One contact, one consistent world.
A studio that draws
We draw our own illustrations and bird’s-eye maps, so your brand gets visuals no stock photo can give.
Japanese and English, at home and abroad
A designer with hands-on experience in Japan and abroad stays with your project from start to finish. We also work in English, so shops serving inbound visitors and overseas businesses starting in Japan are welcome too.
Branding in the age of AIIn the age of AI,
In the age of AI,
made by human hands.
We use AI as a tool to research faster and deeper. What to make and how to show it is decided by experienced designers.
Design by human hands
Logos and illustrations are drawn from scratch by our designers. We never use AI-generated logos, so trademarks and rights stay clear.
Faster, deeper research with AI
AI helps us gather market and competitor information, so more time goes into concept and design. The final call comes from the team’s experience.
AI brand kit
A guide for AI tools: your brand’s tone of voice, words to avoid and sample posts. Even when staff write with ChatGPT, the brand stays consistent.
Found in AI search, too
We structure your website and its information so ChatGPT and Google’s AI search describe your brand correctly.
Process & timeline
Process and timeline
An example for full branding. Logo-only projects move faster.
Hearing & estimateAbout 1 week
Online or in person, we learn about your business, customers, challenges and budget, then propose an estimate and schedule.
Please bring: material about your business, shops or companies you see as competitors, designs you like
Market & competitor research1–2 weeks
We look at how competitors present themselves, how customers see the field, and what is special about your area or industry, and share it as a report.
ConceptAbout 1 week
From the research we define the brand promise, key words and tone, and agree on the direction together.
Logo & visual design2–3 weeks
We present three logo options; after you choose one, we refine it in up to two rounds of revisions.
Rolling out the brand2–6 weeks
We apply the brand to the tools you need: business cards, packaging, signage, website. Websites are taken all the way to launch.
Guidelines & deliveryAbout 1 week
You receive all files and the brand guidelines. Updates and new tools after launch are always welcome.
Typical length: logo only 3–4 weeks / full branding 2–3 months
Plans & pricing
Plans and pricing guide
Start where it matters most for your goals and budget.
Logo design
For when you first need the face of your brand.
From ¥150,000(excl. tax)
- Hearing and light research
- Three logo options
- Up to two revision rounds
- Full file set (AI, SVG, PNG)
- Basic logo usage rules
Brand identity
For openings and renewals that need the brand built from the ground up.
From ¥400,000(excl. tax)
- Everything in Logo design
- Market and competitor research
- Concept and key words
- Colour and type system
- Business cards, envelopes and more
- Brand guidelines
- AI brand kit
Total branding
For shops and businesses that want everything from logo to website at once.
From ¥800,000(excl. tax)
- Everything in Brand identity
- Naming (if needed)
- Packaging, signage, brochures
- Website (WordPress, multilingual)
- Illustration and bird’s-eye maps (if needed)
- Support after launch
- AI search readiness (a site AI can describe correctly)
* Prices are a guide. We send a free estimate after hearing about your project.
Branding works
Branding works
Featured · Research → Web
IraNippon, Iranian cultural center
We started by researching what Japanese readers want to know about Iran, then built the concept, the visuals and a multilingual website.
Research→Concept→Visuals→Multilingual web
Visit the site
Niwamusubi, a Japanese shop name
KUROSU PREMIUM
CJM TOKYO music school
Lifeup acupuncture
Tokai Tech
Mima orthopaedic clinic
Photos are composites made with the real logosSee all works
FAQ
Frequently asked questions
Can I order just a logo?
Yes. We design it with future use in mind, so it can grow into business cards or a website later.
Can I ask even if the name or business is not decided yet?
Of course. We can start from the concept or the naming. Just tell us what kind of place you want to create.
Can you renew my brand and keep the current logo?
Yes. We look at what works in your current logo and what customers already remember, then propose what to keep and what to change.
Can we meet online?
Yes, we work online with clients anywhere in Japan, and can meet in person around Tokyo. We work in Japanese and English.
Do you work on brands for customers from abroad?
Yes. English websites and menus, and messages that land with inbound visitors, are one of our strengths. Overseas businesses starting in Japan are welcome too.
Do you use AI?
Sometimes, to speed up research and organising information. All design work, such as logos and illustrations, is made by hand by experienced designers.
Contact
Tell us
Tell us
the story of your brand.
A new opening, a renewal, a new product. Even an idea that has no shape yet is welcome. Hearing and estimates are free.
info@persiss.com